Glycerin
Skin-loving glycerin for all-day hydration
HYDRATING
★★★★★Loved by 50,000+ customers
Beauty that becomes you.
NUSHI's Korean colour-changing foundation adapts to your exact skin tone as you blend — designed for 50+.
Shop The FoundationPowered by K-beauty
Ingredients that go in — not just on
Clean, skin-loving ingredients your skin will thank you for.
Vitamin E
Nourishes and protects with skin-soothing Vitamin E
NOURISING
Mica
Natural mineral pigments for a soft, healthy glow
NATURAL
🇰🇷Made with Korean heritage
WHY WE STARTED
Born from a Korean beauty ritual
NUSHI began with a simple frustration: after 50, foundation stopped working with our skin. It oxidised, settled into lines and never quite matched.
So we looked to Korea — where skincare and makeup are one, and where fermented, skin-loving ingredients have been trusted for generations. We spent years perfecting a single colour-changing formula that adapts to your tone as you blend, cares for mature skin, and finishes like your skin, only better.
The NUSHI teamToronto, CA
Younger skin in 30 days or your money back
Try NUSHI Reverse-aging Adaptive Foundation risk-free for 30 days. If you don't love your results, we'll make it right — no questions asked.
Try it risk-free